Park Dismalandcreated by famous street artist Banksy as a satire on the famous Disneyland, turned out to be extremely profitable undertaking. For the month of “antidialer” in the British town of Weston-super-Mare will not only bring revenues from ticket sales and additional income to local entrepreneurs in tens of millions of pounds sterling.
Five weeks Park, making fun of the entertainment industry and capitalist society in General, was visited by about 150 thousand people, reports BBC. Daily sold four thousand tickets to a temporary exhibition in the seaside resort town of Weston-super-Mare in Somerset.
The entrance to Dismaland (from the English word dismal – “depressing, bleak”) was worth three pounds (a little more than 300 rubles), for children under five years stay free of charge. Thus, revenues from ticket sales amounted to $ 450 thousand pounds sterling (more than 45 million rubles).
In addition, the gloomy Park has allowed entrepreneurs to earn a British town and its environs. The income from the exhibition of approximately 20 million pounds (two billion and 600 thousand). “This is much more than our initial expectations, said the air force representative of the regional tourism authority Visit Somerset Director, John Turner. And this is an example of how important role could be played by tourism for the economy of a particular region”.
Photos published Dismaland Park (@dismaland_park) Aug 20 2015 at 8:43 PDT
City hotels and restaurants were filled with tourists from all over the world. Local residents owning land on the beach, rented land to rent as a Parking space. Large income also brought the sale of tickets for trains.
The irony is that the show was a mockery of the tourism industry and theme parks. One of the descriptions Dismaland – “anarchism for beginners”. Many drew attention to how anti-capitalist the exhibition contributed to the rise of business in the city. According to Turner, the artist demonstrated that he can laugh at himself, “like any Englishman”.
The winner is pic 3 the Photographer @lookbackandlaugh Here’s another photo of dismaland by @lookbackandlaugh #dismaland #dismaland_park #banksy
Photos published Dismaland Park (@dismaland_park) Sep 19 2015 at 2:36 PDT
Banksy himself explained the choice of location for Dismaland that to 17 years, every summer he went to Weston-super-Mare. Possible, to local entrepreneurs, the artist feels less hostility than to the owners of international corporations, the publication says.
Banksy is considered one of the brightest representatives of the world of street art. He began his career in 1990-e years, quickly becoming popular due to the scale and social theme of his works. On average, they estimated more than 500 thousand dollars. Banksy is known not to announce the appearance of their work, very few people know his face, and his personality is not installed.
One of the most famous paintings Banksy “Slave labor” (Slave Labour), which depicts a young boy hunched over a sewing machine for embroidery garlands of British flags appeared on the wall of a house area of Haringey in North London in may 2012 and was timed to the 60th anniversary of his accession to the throne of Queen Elizabeth II.
Later “Slave labour” had been cut from walls and sold at a private London auction organized by the company Sincura Group, more than $ 1.1 million.