Unusual promotional campaign was launched in Estonia. The authors urge the people of this country to combine two things – showering and coping small need, reports local news Agency Delfi</u>.
Thus, according to them, you can save a lot of water – up to 3000 liters per year. “The family of two people can save 6,000 liters, and three – 9000. If such rules are to adhere to all Estonian residents, in a year we will save about 4 billion of water that is 1/5 part of all the water of lake ülemiste,” write the initiators of the idea. According to Delfi, these are representatives of the firm Rakett.
The publication notes that the initiative has provoked a lively discussion in the Estonian society. It drew attention to many of well-known people, including television journalist Imre Kaas, who even commented on this idea in his microblog on Twitter.
Note that this is not the first similar case. In 2009, a similar campaign was launched in Brazil. The initiator was the company SOS Mata Atlantica, dealing with environmental problems. She released an animated videoin which various characters write in the shower, cheered by the music. The video ends with a call to “Urinate in the shower, save the rainforest!” – reported resource Ananova.