Kaliningrad plant “Company PIT” belonging to the Russian group “joint brewery Heineken” (OPH) of the group Heineken from 1 January 2017 will stop production of beer.
A part of the area of the enterprise will be used as warehouse space, and production volumes will be redistributed to other businesses of the company.
“The decision to stop production at one of the oldest Breweries in Russia is a forced measure,” – said in the press release of the company “joint brewery Heineken”.
The Russian beer market has been steadily falling since 2008, which caused underutilization of production capacity in the whole industry, and the brewery in Kaliningrad, recalls the company. Over the past eight years, Russia has closed 11 major Breweries, including two companies Heineken in Novotroitsk and St. Petersburg.
The main reason for the reduction of production in Russia, the group called “pressure regulatory environment”: a sevenfold increase in the excise tax in comparison with 2008, the ban of small forms of trade, a sharp restriction of advertising, the introduction of EGAIS.
The Dutch concern Heineken was founded in 1864. The company is represented in 70 countries, owns over 165 Breweries. The main shareholder of the company – Heineken Holding N. V., in which the family Heineken owns 50,005%.
In Russia, the group included Heineken “Heineken Brewery”, brewing plant. Stepan Razin in St. Petersburg, “Sheehan” in Bashkiria, Volga in Nizhny Novgorod, “Siberian Heineken brewery” in Novosibirsk, Patra in Yekaterinburg, “Heineken Brewery Baikal” in Irkutsk, “Amur-Pivo” in Khabarovsk and the company “PIT” in Kaliningrad.
A major international brewing company Carlsberg, Heineken, Anheuser-Busch InBev and Efes in recent years, forced to stop the enterprise in Russia because of the decline in beer consumption in the country. By 2018, their share, according to analysts ‘ estimates, falls below 70%. At the same time small local producers, this year for the first time took more than a quarter of the Russian beer market.