In the Danish capital Copenhagen supermarket that sells expired products, from the beginning of 2016 became so popular that in November, it opened another such store, writes The Local.

The project Wefood appeared in early 2016 in the city district of Amager, and then in early November, a branch was opened in Nørrebro, a popular left-wing and immigrants.

Shop visit and hipsters, and Housewives. “It’s wonderful that you are throwing away something and sell it for money, you maintain good idea,” enthused student Signe Skovgaard Sorensen received a bottle of olive oil premium for 20 kroner (2.70 euros, or about three dollars).

“Isn’t that wonderful?” – praises the store pensioner Olga Sherlund with discount a box of chocolates, which she plans to give to grandchildren for Christmas, and explains: “Candy can lie a hundred years, and they do not, because they have sugar.”

Sale of goods with expired shelf life in Denmark is lawful, if the product is not clear of danger. “We look and smell the product and determine whether it can still use,” says project Manager Basel Maiden.

All products free manufacturers, suppliers and the local supermarkets and get volunteers comprise the staff Wefood. The profit of the shop goes to charity. The prices here are twice lower, the range is eclectic, because it completely is determined by what comes from the networks, and changing every day.

Food waste in Europe in recent years is one of the pressing issues. In France in 2015, a ban on the destruction of unsold products in Britain in September in the framework of the project The Real Junk Food opened the first supermarket of delay. In contrast to the Danish counterpart, the British shop offers to pay “whatever”.

We recall the initiative of the Ministry of food and agriculture of Germany, who proposed to abolish the requirement requiring food producers to indicate on the goods shelf life, and provide them instead, “smart packages” with electronic chips which will inform the buyer about the quality of the product.

According to the food and agriculture organization of the UN, every year almost thrown away 1.3 billion tons of food each year – more than enough to feed a billion starving people.

Denmark managed to reduce food waste by 25% over the past five years, partly by the efforts of an influential group Stop Wasting Food, founded in 2008 by activist Selina Juul, a native of the USSR. She was born and raised in the Soviet Union and in 1993, when he moved to Denmark, was shocked by the amount of food, which is here thrown in the trash.

In most Danish supermarkets practiced great discounts on food shelf life which will expire soon. Two initiatives Juul embodied discounter Rema 1000, which became the champion in the fight against food waste: in 2008, the company ceased to offer wholesale discounts to the Housewives did not buy more than you can eat, and in 2015 – reduced rates on some varieties of bread.

Conventional supermarkets are trying to better predict demand for products, but how to think in Denmark, they are not all made to inform customers that there is a lot of food with expired shelf life, but are still suitable for use.

Wefood next year plans to open a store in Aarhus, the second largest city in Denmark, but, according to John Wagner, Executive Director of the Danish grocery Association, the problem will be resolved before the network will grow.

If Europe products the delay and substandard products try to distribute to the homeless and poor in Russia – is sent to the trash. Every chain supermarket in the capital throws suitable for use in food products. The store employees are strictly forbidden to carry illiquid products home. In Moscow, one of the volunteers freegans (the so-called people who prefer to eat from garbage dumps) Igor Gogin busy preparing maps of the bins, where you can find edible garbage.

In Denmark the gaining popularity of the supermarket selling expired products 28.11.2016

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