In Rostov-na-Donu local stall offered customers coffee “Russian”. The new product name in the middle of November, it was suggested at the meeting with Prime Minister Dmitry Medvedev in response to his observation that American sounds politically incorrect. Rostov sellers have gone further, inventing also “kapucino”, “repress” and “watt”.
The sign with a new items of coffee captured by a local resident at the intersection of Chekhov and Bolshaya Sadovaya street in Rostov-on-don, informs a portal DonNews. At the highest price of 110 rubles buyers offer “watt”. Only 50 rubles will have to pay fans “repressa”. This “Russian” and “kapuchino” amount to the average price category, with a difference of 10 rubles (90 rubles and 100 rubles, respectively).
Previously popular network catering Burger King as an experiment for two weeks renamed the usual Americano “Russian”, reported RIA “Novosti”. “Burger king” listened to the advice of the Prime Minister Dmitry Medvedev and renamed Americano,” – said the press service of the network of fast food restaurants the next day after the joke of a new kind of coffee was made at a meeting with Medvedev.
This “Russian” visitors of eateries offered at the affordable price of 49 rubles, while the traditional U.S. institutions of Burger King costs 70 rubles. The company noted that the coffee will remain on the menu after a trial period of two weeks, if buyers will show interest in him.
Prime Minister Dmitry Medvedev at the session of the Eurasian intergovernmental Council November 16, jokingly suggested to rename Americano coffee. His Armenian counterpart Karen Karapetyan immediately offered an alternative – “rusiano”. Joke politicians immediately went on social networks, creating a lot of jokes and photojob.
Moreover, shortly in the Federal service for intellectual property (Rospatent) has received the application for registration of the trademark “Rusiano”. To patent a new type of coffee as a brand and earn wanted 29-year-old lawyer and an entrepreneur from St. Petersburg Viktor Pasternak, who, in his own words, he studied with Medvedev “in one place”. In Rospatent reported that the application will be considered within 12 months.
However, the current idea of renaming this popular drink is not particularly fresh. Even in 2014, some coffee shops in Crimea in the aftermath of the referendum on joining the Peninsula to Russia to offer its visitors coffee “Russians” or “Crimean” instead of the usual Americano.