In the Hungarian Parliament proposed to ban the logo of Heineken because of their Association with the Soviet Union
The Hungarian Parliament this week will consider a legislative initiative that would prohibit the use of the national socialist and Communist symbols for commercial purposes. In particular, under the ban may be the famous red star, a key symbol on the logo of Dutch brewery Heineken, reported Reuters.
As noted, Hungarian politicians emphasize that they a ban on the commercial use of such symbols as the swastika, hammer and sickle, red star, is a moral obligation.
The presented bill provides for a fine of up to € 6.5 million for the use of signs, which, according to local authorities, represent totalitarian regimes. The Deputy Prime Minister of Hungary Zsolt Semjen noted that the logo Dutch brewing company “clearly has political significance”.
Heineken is one of the largest Breweries in the world. The company owns the brands Heineken, Amstel, Anchor, Biere Larue, Sol, Star, Tiger, and others. By the end of 2016, revenue of the company amounted to 20.8 billion euros, net profit of 1.54 million euros, the sales volume of beer – 200,1 million hectoliters.
Heineken beer throughout its history, is bottled with a star on the label from the second half of the XIX century. In the 1930-ies was the star fully red. It is, according to the Agency, is a symbol of the brewers and reflects different stages of the brewing process.
After world war II, Heineken was replaced by a red star on white, leaving only the red outline of the symbol. Since then, the label design changed repeatedly: red took a more dominant role in the composition. Finally red star was again in 1991.