More than 80% of Russians have to save on everyday products and change their consumption habits for the sake of lower prices, the newspaper “Izvestia” , citing data from research company Nielsen.

It recently found that the economy has become characteristic of virtually all consumers. Citizens switched on the hunt for promotions, almost 40% changed favorite store just because of the discounts, and every third acquires the goods solely with a discount.

The General Director of a network “Faithful” Oleg Vysotsky said the publication that the Russians are not just buying the products on which discount, and go from network to network, looking for sales and tracking relevant ads.

That bromodialone store remain one of priorities when choosing a place to buy, said a representative of the trading network “Dixie”. According to him, in the “convenience stores” are still popular products at the lowest price.

Marketing Director at “Pyaterochka” Polina Kiseleva explained that the traffic growth largely is due to management promotions, as well as the adaptation of value proposition.

Every second Russian is said to reduce revenues for the last three months. According to the General Director of a network of “Faithful”, now people actively to save on expensive alcohol, expensive sausages and chilled meat, in an effort to buy in store and most groceries.

Recently, we will remind, it became known that for three summer months more than a third (36%) of Russian families are faced with financial difficulties and are unable to make the required payments, and almost a quarter (23%) of citizens can’t pay even utility services.

The citizens themselves assess their financial situation steadily low, despite the fact that, according to official statistics, the share of the poor population is decreasing.

Izvestia: a third of Russians buying goods with discount 20.10.2016

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