At the who conference on tobacco control, which will be held from 7 to 12 November, one can raise the question of restriction or even ban thin cigarette formats, reports “Kommersant” with reference to the materials of the draft report of one of the working groups participating in the event.

According to experts, this modification of tobacco products to mislead smokers and potential customers and influencing the perception, knowledge and attitude towards tobacco use. As an example, the report cited cigarette slims format that are used by the tobacco industry to cover the female part of the population, and their marketing aimed at strengthening the stereotypical Association of Smoking with slim appearance”.

The total share of slim cigarettes in the Russian market in recent years has grown rapidly, the newspaper said. If in 2013 they accounted for 24.3 percent, now share is 40.6%. According to the company ITG, slim cigarettes in Russia are in great demand not only among women but also among men, particularly for the Caucasus region.

Whatever decision members of the Congress, it will be Advisory in nature, but tobacco companies still have reason to fear: the former such recommendations are often quickly acquire legislative status in the participating countries of the who framework Convention.

Representatives of the Russian tobacco market is considered the working group’s conclusions are illogical, because in a slim format cigarettes do less raw material than standard cigarettes. In addition, the interlocutors of the newspaper considered doubtful the assertion that the design elements contribute to the spread of Smoking.

The Ministry of health of the Russian Federation, which now develops a new concept of combating tobacco consumption, promised to study carefully the proposals of the working group. The Director of the Department of public health & communications Ministry of health Oleg Salagay said that at the present moment to evaluate them “is hardly correct”.

Recall from 1 June 2014 in Russia came into full force “tobacco control law”. At first it was prohibited to smoke in stadiums, schools, universities, hospitals, shops, playgrounds, as well as in elevators, airplanes and gas stations. In addition, they prohibited the advertising of tobacco. From 1 June 2014 the Russians have banned Smoking in trains, railway stations, hotels, cafes and restaurants.

Foreign Minister Sergei Lavrov, commenting on the new Smoking rules, calling them excessive. “I believe that these laws went on a little redundant compared to what they do in Europe and other comparable level of development countries”, – he declared on 31 may, world no tobacco day.

In April the state Duma has proposed to limit sales of electronic cigarettes. The authors of the initiative, representatives of the Council of Federation Valery Ryazansky and Igor Chernyshev, explained the need for such a law the sudden rise in popularity of electronic cigarettes. Legislators fear that their consumers will get hooked on real cigarettes.

Media: thin cigarettes may fall under the prohibition of “deceptive appearance” 21.06.2016

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