Sales of large retailers, which became participants of the action “Black Friday”, has grown a lot compared to regular days. It is reported by RBC with reference to the merchants.

text”>In particular, according to the newspaper, the turnover of the company “Eldorado” has increased by 70%. The number of visitors to the site Media Markt on November 24, compared to Thursday the previous week increased by 167% and orders – by 216%.

Buyers “M. Video” for three days, from November 24 to 27, did on the website store 58 thousand orders, which is 25% more than last year. The website of the online store Ozon in the days of action was visited by 1.5 million people, 30% more than on ordinary days, and 10% higher than during the “Black Friday” of 2015. The campaign set a record for accepted orders, told journalists the representative of the company, without disclosing specific figures.

About record sales in the history of the company and said CEO of the online store Kupivip, Vladimir Holyaznikov. Compared with conventional day revenue, he said, has tripled. A similar trend was confirmed by another online retailer Lamoda.

In some cases, the stores artificially inflated prices in anticipation of the sale, to then offer a “nice” discount, said the interlocutors RBC. “This year, such artificial increase to reach almost 100% of the manufacturer’s recommended rates, resulting in a beautiful discount of about 50%. Previously, such blatant manipulation, we did not record and bind it to a challenging market situation due to the crisis of demand”, – said the head of Hi-Tech Mail.Ru Dmitry Ryabinin.



Russian retailers spoke about the growth of sales in Black Friday 28.11.2016

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