TV presenter Yulia Vysotskaya, the wife of film Director Andrei Konchalovsky, has launched in Moscow, the first two points of the network of grocery shops “Eat at home”, reports RBC , citing the press release of the company. The shops opened in the shopping center “Fifth Avenue” residential complex “Tsaritsyno”. About creating the network announced Konchalovsky and Nikita Mikhalkov in April 2015, the main objective was then called the creation of alternatives to Western fast food chains, particularly McDonald’s.

As stated in the press release, this new format stores with an area of 80-100 sq. m with commodity content is about 1.5 thousand different products. The focus was on the Russian products which are not in wide retail, says RBC. The shops in the regions to agree on a “customized product solution” on the head of the network.

The network plans to open 30% of the stores themselves and the others in the franchise. Investments into opening of one shop area of 100 sq m will be around 3-3,5 million rubles. The cost of the deductible to 600 thousand rubles for one partner, celebrates The Village.

In 2017, according to the calculations, OOO “Eat at home retail”, the number of stores will reach 30. EDR CEO Yevgeny Petrov earlier told reporters that “Eat at home” plans to work in the segment of mass-market, offering prices in large networks. Each grocery store will be the goods of daily demand: “from the flour and croup and ending with sweets, honey and homemade jam.” The new network Vysotskaya expects to form a unique offer, purchase prepaid products both large and small farms that are unable to get the Federal retail.

Development Director “Rusprodsoyuz” Dmitry Vostrikov has questioned the ability of the new network Vysotskaya to compete on price with large retailers, given the volume of purchases. The financial performance of EDR were not disclosed. According, 25% owned by Vysotskaya, 30% – her husband Konchalovsky.

In April 2015 Andrei Konchalovsky and his brother Nikita Mikhalkov has announced that under the brand “Eat at home” will create a domestic fast food chain. The press reported that the launch of the project, the artists asked the President of Russia Vladimir Putin, of nearly 1 billion rubles, which aroused the indignation of the public.

After that, the government explained that funds the Directors will not, the project will participate in the program of state support on a General basis, and Konchalovsky said that he wanted to obtain from the head of state intangible support.

The meeting chaired by Deputy Prime Minister Arkady Dvorkovich has decided that the funded project will support program of small and medium enterprises on the basis that 30% will be paid by the investor, 70% will provide the Bank under the guarantee of the credit guarantee Agency. For the implementation of the network will take 971,8 million.

The project was supported by former and current officials. Thus, the ex-mayor of Moscow Yury Luzhkov has agreed to supply network brothers products. The Governor of Moscow region Andrey Vorobyev has approved the project, Mikhalkov – Konchalovsky and on the creation of a pilot project network of fast food in the Moscow region.

At the same time, the idea of the brothers criticized bloggers, restaurateurs and cultural workers. Did not like the initiative and the former Minister of Finance Alexei Kudrin, who expressed the opinion that “the creation of a network of power Mikhalkov Konchalovsky and will create more problems for the Russian middle and small business than the competition, “McDonald’s”.

Wife Konchalovsky opened “the competitor McDonald’s” – a network of grocery shops “Eat at home” 07.11.2016

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